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Submitted by vbcadmin on May 8, 2024

Staying Connected in a Digital Age

Gen Z - staying connected

In today's fast-paced world, the way we communicate has drastically changed, especially among younger generations like Gen Z. A recent survey highlights a fascinating trend: a significant number of Britons, particularly those from Gen Z, feel anxious or panic when their phone rings. Many in this demographic prefer texting over traditional phone calls, which they often find intrusive or stressful.

This shift in communication preferences poses unique challenges for businesses in maintaining effective customer interactions. Here's where services like those offered by The Virtual Business Centre (VBC) become invaluable. VBC specialises in providing professional telephone answering services that cater to the needs of all business sizes and types. Their services ensure that no call goes unanswered, thereby helping businesses maintain a professional image while also accommodating the communication preferences of different demographics, including Gen Z

The Importance of Telephone Answering Services

Telephone answering services are more than just about picking up telephone calls. They represent the front line of your business interactions with the public. For Gen Z and others who might hesitate to talk on the phone, knowing that a friendly, professional receptionist is on the other end of the line can ease the anxiety associated with phone calls. VBC’s team is trained to handle calls with the empathy and professionalism that reflects well on your business. They take messages, transfer calls as needed, and ensure that all interactions are logged and handled according to your business needs.

Customisation and Flexibility

One of the key strengths of VBC is their adaptability to different business requirements. Whether you need call handling for a high volume of calls or require a personalised service for sensitive business areas, VBC offers solutions that can be customized to fit your specific needs. Their services are not just about answering calls; they're about providing a seamless extension of your business’s customer service arm.

Supporting Business Growth

For businesses targeting younger demographics or those with phone-averse customers, VBC’s services can be a game-changer. By bridging the communication gap, they help businesses reach wider audiences without forcing them out of their comfort zones, this can be particularly beneficial for startups and small businesses that want to build strong customer relations without the overhead of a full-time receptionist.


As communication preferences continue to evolve, services like those offered by The Virtual Business Centre are crucial in helping businesses adapt and thrive. They not only support Gen Z's preference for text-based communication by handling phone calls professionally but also ensure that all customers feel valued and well-serviced, regardless of their communication preferences. In doing so, VBC helps businesses maintain a critical human touch in an increasingly digital world, fostering better customer relationships and driving business growth.

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