Data Cleansing and Validation

The Virtual Business Centre carry out telephone based B2B data cleansing in these areas:

  • data cleansing - straightforward updates checking existing records, updating contact details, data cleansing usually carried out on older databases (more than a year since data cleansing was carried out)
  • data validation - update of your database based on the existing records - these databases are usually fairly up to date
    database enhancement - update of your existing database and extra details are added that you need, eg direct tel numbers, email addresses, renewal dates etc
  • database construction - if you have a list from a trade show or a list of names and addresses, the Leadline can enter the details into an Excel spreadsheet for you
  • data formatting - sometimes a database is in a bit of a state and needs formatting. The database can be formatted into Excel or Access.

A standard part of any data cleansing project is to remove duplicates, and postcode software is utilised to ensure address accuracy to Royal Mail standards

Most data cleansing work is UK based. We can undertake some international data cleansing, but check with us first.

Data validation

  • Data validation on B2B databases is carried out by a team of skilled telemarketers
  • Validate and update names, job titles, company name, address, telephone numbers etc on your database

How much does it cost?

For straightforward data cleansing/validation, prices are between £1.25 and £1.95 per record for UK data cleansing/validation and between £2.25 and £2.95 for international data cleansing/validation.

Each record is attempted a minimum of 3 times where appropriate, and that's included in the price. Postcode software is applied to bring your UK addresses to Royal Mail standards.