Data Cleansing

Data Cleansing and Validation

The Virtual Business Centre carry out telephone based B2B data cleansing in these areas:

  • data cleansing - straightforward updates checking existing records, updating contact details, data cleansing usually carried out on older databases (more than a year since data cleansing was carried out)
  • data validation - update of your database based on the existing records - these databases are usually fairly up to date
    database enhancement - update of your existing database and extra details are added that you need, eg direct tel numbers, email addresses, renewal dates etc
  • database construction - if you have a list from a trade show or a list of names and addresses, the Leadline can enter the details into an Excel spreadsheet for you
  • data formatting - sometimes a database is in a bit of a state and needs formatting. The database can be formatted into Excel or Access.

A standard part of any data cleansing project is to remove duplicates, and postcode software is utilised to ensure address accuracy to Royal Mail standards

Most data cleansing work is UK based. We can undertake some international data cleansing, but check with us first.

The Importance of Data Cleansing during Economic Recovery

Submitted by virtual on Thu, 04/08/2010 - 10:21

Whilst the UK economy is in a recovery phase, it is important to make sure that any data being used for telemarketing and cold calling is as up to date as possible.

From a dataset prepared only 6 months ago, a greater proportion than normal will be dead contacts. Key staff may have moved on, or been re-deployed within their business with a new role and responsibility.

The Virtual Business Centre can take a dataset of any size and quickly qualify each record in preparation for a campaign.

Please drop us an email at enquiries@virtualbusinesscentre.com for more detail.